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iPhone 12 256GB
Deal
2 weeks ago

iPhone 12 256GB

د.إ4,000.00د.إ4,029.00
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iPhone 12 128GB
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2 weeks ago

iPhone 12 128GB

د.إ3,600.00د.إ3,609.00
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iphone 12 Pro 128GB
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2 weeks ago

iphone 12 Pro 128GB

د.إ4,100.00د.إ4,199.00
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Apple iPad 6th Generation 32gb Wifi
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4 weeks ago

Apple iPad 6th Generation 32gb Wifi

د.إ350.00د.إ400.00
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Apple Watch Series 6 40mm
Deal
4 weeks ago

Apple Watch Series 6 40mm

د.إ900.00د.إ1,000.00
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IPhone XS 512GB
Deal
4 weeks ago

IPhone XS 512GB

د.إ1,100.00د.إ1,200.00
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IPhone XS 256GB
Deal
4 weeks ago

IPhone XS 256GB

د.إ1,000.00د.إ1,100.00
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Apple Earpods Pro
Deal
9 months ago

Apple Earpods Pro

د.إ620.00د.إ650.00
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Apple Earpods 2 Wireless
Deal
9 months ago

Apple Earpods 2 Wireless

د.إ270.00د.إ300.00
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Apple Earpods 2
Deal
9 months ago

Apple Earpods 2

د.إ250.00د.إ270.00
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Apple Earpods 1
Deal
9 months ago

Apple Earpods 1

د.إ170.00د.إ200.00
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Apple iPad 7
Deal
9 months ago

Apple iPad 7

د.إ700.00د.إ720.00
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Apple iPad 6
Deal
9 months ago

Apple iPad 6

د.إ600.00د.إ620.00
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Apple iPad Mini 5
Deal
9 months ago

Apple iPad Mini 5

د.إ1,000.00د.إ1,050.00
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Apple iPad Mini 4
Deal
9 months ago

Apple iPad Mini 4

د.إ700.00د.إ750.00
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Apple iPad Air 3
Deal
9 months ago

Apple iPad Air 3

د.إ1,200.00د.إ1,250.00
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Ipad pro (2nd Generation)
Deal
9 months ago

Ipad pro (2nd Generation)

د.إ1,200.00د.إ1,250.00
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Ipad pro (3rd Generation)
Deal
9 months ago

Ipad pro (3rd Generation)

د.إ1,800.00د.إ1,850.00
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Apple Watch Series 3 (42 mm)
Deal
9 months ago

Apple Watch Series 3 (42 mm)

د.إ500.00د.إ550.00
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Apple Watch Series 3 (38 mm)
Deal
9 months ago

Apple Watch Series 3 (38 mm)

د.إ400.00د.إ450.00
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Apple Watch Series 4 (44 mm)
Deal
9 months ago

Apple Watch Series 4 (44 mm)

د.إ900.00د.إ1,000.00
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Apple Watch Series 4 (40 mm)
Deal
9 months ago

Apple Watch Series 4 (40 mm)

د.إ750.00د.إ800.00
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Apple Watch Series 5 (44 mm)
Deal
9 months ago

Apple Watch Series 5 (44 mm)

د.إ1,200.00د.إ1,250.00
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Apple Watch Series 5 (40 mm)
Deal
9 months ago

Apple Watch Series 5 (40 mm)

د.إ1,100.00د.إ1,150.00
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SAMSUNG GALAXY S10 Plus (512 GB)
Deal
9 months ago

SAMSUNG GALAXY S10 Plus (512 GB)

د.إ1,470.00د.إ1,530.00
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IPHONE X (256 GB)
Deal
9 months ago

IPHONE X (256 GB)

د.إ900.00د.إ920.00
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IPHONE XS MAX (512 GB)
Deal
9 months ago

IPHONE XS MAX (512 GB)

د.إ1,300.00د.إ1,400.00
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IPHONE XS MAX (256 GB)
Deal
9 months ago

IPHONE XS MAX (256 GB)

د.إ1,200.00د.إ1,300.00
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IPHONE XR (256 GB)
Deal
9 months ago

IPHONE XR (256 GB)

د.إ1,000.00د.إ1,100.00
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IPHONE XR (128 GB)
Deal
9 months ago

IPHONE XR (128 GB)

د.إ900.00د.إ1,000.00
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Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee,[8] while Jobs and others resigned to found NeXT.[9]

Market

As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

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